The UAE is one of the most active markets for kids’ toys, especially with parents becoming more aware of the importance of combining fun with learning. In 2025, several toy trends became highly popular among families.

1. Interactive Educational Toys

• Puzzle games that boost problem-solving.
• Alphabet and number learning toys in both Arabic and English.
• Small robots that introduce kids to basic coding.

2. Ride-on Electric Cars

• One of the most in-demand toys in the UAE.
• Kids can drive them in parks or at home.
• Available in Mercedes, Jeep, Tesla, and more designs.

3. Creative & Artistic Toys

• Smart drawing and coloring kits.
• Clay and play-dough sets that encourage creativity.

4. Augmented Reality (AR) Toys

• Learning toys connected to mobile apps.
• Kids interact with animals or 3D shapes through the camera.

5. Home Sports Toys

• A strong trend as parents focus on kids’ physical activity.
• Mini basketball hoops, foosball tables, and kids’ boxing sets.

Tips for Parents in the UAE

• Choose toys that develop skills, not just screen-based entertainment.
• Play with your child to make it a fun family experience.

Super Simple Play YouTube Channel offers toy reviews and play ideas for kids.